CloudMat

TraditionalRugsAren'tComfortable.

We're Changing That.

We're the co-founders of Gravid.ca, where we helped over 60,000 Canadians sleep better with weighted blankets. Now we're tackling another everyday problem: rugs that look nice but feel terrible to sit on.

60,000+
Canadians Helped
0+
Years Building D2C Brands
0%
Canadian Owned
Toronto
Ships From
Since 2017
Years in Business

As Featured In

CBCCTV NewsFinancial PostNational PostBest Health
CBCCTV NewsFinancial PostNational PostBest Health
CBCCTV NewsFinancial PostNational PostBest Health
CBCCTV NewsFinancial PostNational PostBest Health

The Origin Story

Same Problem. Different Angles.

Fahd has two boys. If you've ever watched toddlers play, you know "gentle" isn't in their vocabulary. Every tumble, wrestling match, and dramatic flop landed on thin decorative rugs that offered all the cushioning of a yoga mat—minus the yoga mat.

Omar noticed something every time friends came over: the couch fills up, chairs get claimed, and then someone inevitably grabs a pillow to sit on the floor. Every single time. Why can't a rug be comfortable enough that you don't need the pillow?

Since they'd already built Gravid.ca—turning weighted blankets into a Canadian household staple—they knew exactly what to do: obsess over materials until they got it right.

1

The Problem

Rugs that look good but aren't comfortable to sit on

2

The Insight

Everyone grabs a pillow to sit on the floor

3

The Solution

3cm cushioning that's machine-washable

Meet the Founders

We're building something we wish existed.

Fahd Javed

Fahd Javed

Co-Founder

Fahd is a father of two energetic boys who discovered the gap in the market firsthand—watching his kids play on hard floors with thin rugs that offered no real cushioning or protection. With a background in tech and growth marketing at companies like Shopify and Wealthsimple, he brings a data-driven approach to everything CloudMat does. Before CloudMat, Fahd co-founded Gravid.ca, helping over 60,000 Canadians sleep better with weighted blankets. He handles the technical side, marketing strategy, and making sure CloudMat reaches the families who need it most.

Background

  • B.Sc. Computer Science, University of Toronto
  • Ex-Shopify, Marketing Automation Manager
  • Ex-Wealthsimple, Director of Marketing
  • Co-Founder, Gravid.ca (60,000+ customers)
Omar Shahban

Omar Shahban

Co-Founder

Omar noticed something that bothered him: whenever people came over to hang out, there were never enough comfortable places for everyone to relax. Couches fill up fast, chairs are limited, and the floor? Uncomfortable. That observation sparked the idea for CloudMat—a rug so cushioned you'd actually want to sit on it. As co-founder of Gravid.ca, Omar led product development for Canada's most trusted weighted blanket brand. He brings that same obsession with materials and comfort to CloudMat, overseeing product design and brand marketing. From foam density to pattern selection, he sweats the details to create rugs that look great and feel even better.

Background

  • B.Sc. Kinesiology (Honours), McMaster University
  • Co-Founder, Gravid.ca — Led Product Development (8+ years)
  • Co-Founder, Win-Win Apps (Shopify app development)
  • Canadian Securities Certificate
🌟

The Team Behind the Scenes

The people who make sure every CloudMat gets to you and every question gets answered.

Aaron Vasant

Aaron Vasant

Head of HR & Talent Operations

Background

  • 3+ years leading HR & Talent Operations at Gravid.ca
  • Built international customer service teams across India, Philippines, and Ecuador
  • Expertise in recruitment technology platforms and AI sourcing tools
Jhoan Marval

Jhoan Marval

Head of Quality Control

Jhoan leads quality control at CloudMat, inspecting every rug before it ships to ensure it meets our standards. She manages supplier relationships and coordinates with our manufacturing partners to maintain consistent quality across all products.

Genesis S. Leon

Genesis S. Leon

Head of Content

Genesis manages all content creation at CloudMat, from product photography to buying guides and social media. She ensures our brand voice stays consistent and helps customers understand what makes our rugs special through compelling visuals and storytelling.

Gustavo Andrade

Gustavo Andrade

Head of Customer Service

Gustavo leads our customer service team, ensuring every inquiry gets a prompt and helpful response. He develops support processes, trains team members, and personally handles escalated issues to make sure every CloudMat customer has a great experience.

Sherry Sun

Sherry Sun

Lead Designer & Textile Expert

Sherry oversees product design and textile selection at CloudMat. With expertise in materials and manufacturing, she works directly with our suppliers to develop new patterns and ensures every rug meets our standards for durability, comfort, and style.

Andrea Hernandez

Andrea Hernandez

Customer Support

Andrea handles day-to-day customer inquiries, helping with sizing questions, order tracking, and returns. She's often the first point of contact for customers and ensures everyone gets the information they need to find the perfect rug.

Gravid.ca

From the Founders of Gravid.ca

We've Done This Before 🚀

Gravid.ca became Canada's most trusted weighted blanket brand by focusing on quality materials, honest marketing, and exceptional customer service. Over 60,000 Canadians have trusted us to help them sleep better—and our products have been sold in HomeSense, Winners, Shoppers Drug Mart, Pharmaprix, and other major Canadian retailers.

Real Customer Stories

Hear From Our Customers

Don't just take our word for it—see what real CloudMat customers have to say.

Our Principles

How We Build Products

01

No Shortcuts

OEKO-TEX certified materials. Real 3cm cushioning. Non-slip backing that actually works. We don't cut corners.

02

Built for Canadian Life

Ships from Toronto. Rugs that handle muddy boots, snowy days, juice spills, and everything in between.

03

Solve Real Problems

We don't make products to make products. CloudMat exists because we needed it ourselves—and couldn't find it anywhere.

Questions?

We're Here to Help

Safety Certifications

OEKO-TEX®STANDARD 100

OEKO-TEX® Standard 100

Independently tested for harmful substances. Safe for babies and direct skin contact.

In Business Since

2017 — 8+ Years

Customers Served

60,000+ Happy Canadians

Send us a message

💬

Questions? We Actually Answer

We're a small team and we read every email. Whether you need help choosing a size or just want to say hi—we're here.